Sheetz Crispy Frickin' Chicken Sandwich

This article makes me want to stop at Sheetz on my way home from work tomorrow and get a Crispy Frickin Chicken Sandwich. In fact get one every day. Since when is frickin an obscene expletive? The last time I checked people use frickin' in the place of an obscene expletive because they don't think an obscene expletive is appropriate for that situation, ie a billboard.